Introduction
The NMMA Boat & Engine Satisfaction Award Reports are a powerful tool designed to keep you informed about your current position within the NMMA CSI Award year. This report offers a real-time overview of your qualification status, empowering you to monitor your progress and take proactive steps to enhance performance where needed. By delivering full transparency and actionable insights, this report not only helps you stay on track but also ensures you have a clear understanding of where you stand in the race toward achieving this prestigious recognition. Ultimately, it serves as your comprehensive guide throughout the award cycle, helping you make informed decisions and stay ahead of the curve.
Key Metrics
In the NMMA Engine Satisfaction Award Report, several key metrics are available to help you gauge your performance throughout the award period. Each column in the report represents a distinct metric that sheds light on different aspects of your progress.
Sent: This metric reflects the total number of surveys distributed to date for the current award period, which spans from January 1st to December 31st.
Received: The total number of survey responses received so far during the award period, providing insight into customer engagement and feedback volume.
Response Rate: This figure is calculated by dividing the number of responses by the number of surveys sent. It’s a vital metric that benchmarks your engagement level against the industry average, which typically hovers around 33-34%.
Overall Boat/Engine Mean Score: This score represents the average of all combined ratings for the "Overall Boat" and "Overall Engine" questions within your Initial Survey, offering a snapshot of your overall satisfaction scores.
Award Status: This section outlines the qualification requirements based on your manufacturing scale. These criteria differ between larger and smaller manufacturers:
Award Criteria: Outlines what criteria must be met in order to qualify for the award, depending on the size of the manufacturer, these can differ. The different criteria are:
- Response criteria for Large Manufacturer over 100 units sold per calendar year - Score of 90 or more, 25 total responses or more for each product category/segment in which you participate for an award
- Response criteria for Smaller Manufacturers under 100 units sold per calendar year - Score of 90 or more, must have a minimum of 15 total responses for each product category/segment
Not Qualified Reason(s): If you are not currently qualified, this column will detail the reasons why. Common reasons for non-qualification include:
- Smaller manufacturer with less than 15 responses
- Score below 90%
- Manufacturer with less than 25 responses
By understanding and tracking these metrics, you can ensure that you remain aligned with the requirements for award qualification and identify areas where further improvement may be needed.
NMMA Boat Satisfaction Award Report
You can find the NMMA Boat Satisfaction Award Report by navigating to Reports→Satisfaction→NMMA Boat Satisfaction Award. This report is divided into two key segments: NMMA Brand Award and NMMA Award by Segment, each offering unique insights into your performance. These segments are designed to provide you with a clear understanding of your standing both at the brand level and across individual product categories, enabling you to identify strengths and areas for improvement.
NMMA Brand Award
This section of the report focuses on your overall satisfaction scores and presents them by brand. It provides a brand-level breakdown of your performance, allowing you to assess how your customers perceive the various brands under your umbrella. By understanding your scores in this context, you can pinpoint which brands are excelling and which may need more attention to meet award criteria.
NMMA Award by Segment
Much like the NMMA Brand Award, the NMMA Award by Segment dives deeper by analyzing your performance across specific product segments. This report gives you the ability to see how your customer feedback and satisfaction ratings are distributed within each product category, offering a granular view of your success within different segments. By segmenting your scores in this way, you gain actionable insights into which product areas are thriving and which could benefit from targeted improvements.
NMMA Engine Satisfaction Award Report
The NMMA Engine Satisfaction Award Report can be found under Reports → Satisfaction → NMMA Engine Satisfaction Award. Unlike the boat report, this engine-focused report contains a single segment: NMMA Brand Award. However, just like in the NMMA Boat Satisfaction Award Report, this segment provides a detailed breakdown of your satisfaction scores by brand. This allows you to track how your engine products are performing in the eyes of your customers, enabling you to better understand brand-specific feedback and trends.
FAQ's
1. What is the NMMA Boat & Engine Satisfaction Award Report used for?
This report helps you understand your qualification status for the NMMA CSI Award, showing how your boat and engine products perform against the award criteria. It also allows you to review both current and historical performance, track progress over time, and identify where improvements may be needed.
2. Where can I find the Boat and Engine Satisfaction Award Reports?
- Boat Satisfaction Award Report: Reports → Satisfaction → NMMA Boat Satisfaction Award
- Engine Satisfaction Award Report: Reports → Satisfaction → NMMA Engine Satisfaction Award
3. What metrics should I understand to read this report effectively?
Key metrics include:
- Sent / Received: Total surveys distributed and completed during the award period.
- Response Rate: Responses divided by Sent; a useful indicator of customer engagement.
- Overall Boat/Engine Mean Score: The average rating of the “Overall Boat” or “Overall Engine” survey question in the Initial Survey.
- Award Status: Shows if you currently meet the score and response requirements.
- Not Qualified Reason(s): Explains what is preventing qualification, such as low responses or scores below 90.
4. What are the qualification requirements for the NMMA CSI Award?
You must meet both a minimum score and a minimum response count for each product category/segment:
- Large Manufacturer (100+ units/year): Score ≥ 90 and at least 25 responses.
- Smaller Manufacturer (<100 units/year): Score ≥ 90 and at least 15 responses.
5. How are the Boat and Engine Satisfaction Award Reports structured?
-
Boat Report:
- NMMA Brand Award – satisfaction results by brand
- NMMA Award by Segment – satisfaction results by product category
-
Engine Report:
- NMMA Brand Award – satisfaction results for engine products by brand
These sections help you understand performance across your brands and specific product segments.
6. How do I use this report to understand what actions to take?
- Review Sent, Received, and Response Rate to ensure you have enough survey participation.
- Check your Overall Mean Scores to verify you meet the ≥ 90 requirement.
- Look at Award Status and Not Qualified Reason(s) to see what is missing.
- Prioritize brands or segments that are closest to meeting the criteria—either slightly low responses or scores just under 90.
7. Why might I have a score above 90 but still not qualify?
You must also meet the minimum response requirement for your manufacturer size (15 or 25 responses depending on category). If responses fall below the requirement, the segment or brand will still show “Not Qualified.”
8. Who should I contact if I need help?
Please reach out to csisupport@rollick.io if you have questions or need assistance.