Introduction
The NMMA Boat & Engine Satisfaction Award Reports are a powerful tool designed to keep you informed about your current position within the NMMA CSI Award year. This report offers a real-time overview of your qualification status, empowering you to monitor your progress and take proactive steps to enhance performance where needed. By delivering full transparency and actionable insights, this report not only helps you stay on track but also ensures you have a clear understanding of where you stand in the race toward achieving this prestigious recognition. Ultimately, it serves as your comprehensive guide throughout the award cycle, helping you make informed decisions and stay ahead of the curve.
Key Metrics
In the NMMA Engine Satisfaction Award Report, several key metrics are available to help you gauge your performance throughout the award period. Each column in the report represents a distinct metric that sheds light on different aspects of your progress.
Sent: This metric reflects the total number of surveys distributed to date for the current award period, which spans from January 1st to December 31st.
Received: The total number of survey responses received so far during the award period, providing insight into customer engagement and feedback volume.
Response Rate: This figure is calculated by dividing the number of responses by the number of surveys sent. It’s a vital metric that benchmarks your engagement level against the industry average, which typically hovers around 33-34%.
Overall Boat/Engine Mean Score: This score represents the average of all combined ratings for the "Overall Boat" and "Overall Engine" questions within your Initial Survey, offering a snapshot of your overall satisfaction scores.
Award Status: This section outlines the qualification requirements based on your manufacturing scale. These criteria differ between larger and smaller manufacturers:
Award Criteria: Outlines what criteria must be met in order to qualify for the award, depending on the size of the manufacturer, these can differ. The different criteria are:
- Response criteria for Large Manufacturer over 100 units sold per calendar year - Score of 90 or more, 25 total responses or more for each product category/segment in which you participate for an award
- Response criteria for Smaller Manufacturers under 100 units sold per calendar year - Score of 90 or more, must have a minimum of 15 total responses for each product category/segment
Not Qualified Reason(s): If you are not currently qualified, this column will detail the reasons why. Common reasons for non-qualification include:
- Smaller manufacturer with less than 15 responses
- Score below 90%
- Manufacturer with less than 25 responses
By understanding and tracking these metrics, you can ensure that you remain aligned with the requirements for award qualification and identify areas where further improvement may be needed.
NMMA Boat Satisfaction Award Report
You can find the NMMA Boat Satisfaction Award Report by navigating to Reports→Satisfaction→NMMA Boat Satisfaction Award. This report is divided into two key segments: NMMA Brand Award and NMMA Award by Segment, each offering unique insights into your performance. These segments are designed to provide you with a clear understanding of your standing both at the brand level and across individual product categories, enabling you to identify strengths and areas for improvement.
NMMA Brand Award
This section of the report focuses on your overall satisfaction scores and presents them by brand. It provides a brand-level breakdown of your performance, allowing you to assess how your customers perceive the various brands under your umbrella. By understanding your scores in this context, you can pinpoint which brands are excelling and which may need more attention to meet award criteria.
NMMA Award by Segment
Much like the NMMA Brand Award, the NMMA Award by Segment dives deeper by analyzing your performance across specific product segments. This report gives you the ability to see how your customer feedback and satisfaction ratings are distributed within each product category, offering a granular view of your success within different segments. By segmenting your scores in this way, you gain actionable insights into which product areas are thriving and which could benefit from targeted improvements.
NMMA Engine Satisfaction Award Report
The NMMA Engine Satisfaction Award Report can be found under Reports → Satisfaction → NMMA Engine Satisfaction Award. Unlike the boat report, this engine-focused report contains a single segment: NMMA Brand Award. However, just like in the NMMA Boat Satisfaction Award Report, this segment provides a detailed breakdown of your satisfaction scores by brand. This allows you to track how your engine products are performing in the eyes of your customers, enabling you to better understand brand-specific feedback and trends.
