Introduction

The quarterly report for NMMA Marine clients offers detailed insights into industry performance, quarterly trends, and key metrics. It combines quarterly distribution, summaries, product category breakdowns, and graphical data into a single, comprehensive document.

This report helps NMMA Marine clients track performance across various departments, providing a holistic understanding of your survey responses.

Here’s an overview of what you can expect from each section of the report:

Definitions:

OSAT: OSAT stands for Overall Satisfaction, a metric used to gauge the general satisfaction level of customers with a particular product or service. It is usually derived from survey questions that ask respondents to rate their overall experience or satisfaction.

Usage: OSAT scores are often used in customer satisfaction surveys to provide a high-level overview of how well a company, product, or service meets customer expectations. These scores are used to identify areas of strength and areas needing improvement, helping to drive enhancements to customer experience strategies.  
Example Question: “On a scale of 1-5, how satisfied are you with your dealer?”

R12: R12 stands for Rolling 12 Months, a metric that captures data over the last 12 consecutive months. It is used to provide a moving average or cumulative data that reflects performance or trends over a full year, updated each month.

Usage: R12 metrics are useful for identifying trends and patterns without being influenced by seasonal variations or short-term anomalies. It helps in maintaining a consistent performance review period, ensuring that decisions are based on a full year's data rather than partial periods.  
Example Calculation: If today is June 2024, the R12 period would include data from June 2023 to May 2024.

Industry: In this report, "Industry" refers to the aggregate average metrics collected from all manufacturers within the specified sector.

Quarterly Summary

The Quarterly Summary is based on three key OSAT (Overall Satisfaction) questions, providing a focused look at satisfaction metrics. The data is organized by survey type and OSAT questions, displaying:

• Response: The number of responses received for each survey during the specified time period.
• Satisfaction Score: The overall satisfaction score for the responses.
• R12 Response and Sat Score: The response count and satisfaction score for the past 12 months.
• Industry Comparisons: Responses and scores across all manufacturers for the same metrics (industry-wide data).
• Filtering Options: Additionally, we have introduced filters that allow you to break down the data by segment. This functionality ensures that you can tailor the insights to your specific needs.

Quarterly Product Category

In this section, we present averages for each product category and segment. The chart provides a comprehensive view of: 

• Overall Score: Cumulative average satisfaction score.
• Overall Score: Combines the Overall boat, engine, and dealer scores to present a cumulative average.
• Response: The number of responses received for each survey during the specified time period.
• Industry Comparisons: Responses and scores across all manufacturers for the same metrics (industry-wide data).
• Builder Counts: The number of OEMs that contributed data, offering insight into the breadth of the dataset.

This breakdown helps you understand how different product categories are performing within the industry and where your products stand in comparison.

Quarterly Graph

The Quarterly Graph section visualizes the OSAT data for both OEMs and the industry in a trend chart format. This allows you to:

• Track satisfaction trends over time.
• Compare initial and follow-up survey data.
• Analyze the OSAT questions in a visual format for easier interpretation.

Responses by Source

This graphical representation makes it easier to spot patterns and trends based on the dataset from the quarterly report providing a clear picture of how satisfaction levels are evolving in comparison to the industry. 

Quarterly Summary by Survey Type

This chart shows the same data as the quarterly summary by quarter. This data is sorted by survey type and then broken down by OSAT question. The columns allow you to view the overall satisfaction score for the last 12 months compared to the industry. 

Quarterly Distribution

The Quarterly Distribution section highlights your ranking within the industry without disclosing specific information about other OEMs. This section includes:

• Overall Score Rank: Overall ranking compared to the industry based on the type of survey (initial or follow-up). 
• Overall Score: This score combines the Overall boat, engine, and dealer scores to present a cumulative average based on the type of survey (initial or follow-up).
• OSAT Question Ranks: Overall ranking by question (Overall Boat, Engine, Dealer) compared to the industry based on the type of survey (initial or follow-up).
• OSAT Scores by Question: Detailed satisfaction scores for each OSAT question based on the type of survey (initial or follow-up).

This information helps you understand your position in the market and identify areas for improvement while maintaining confidentiality about your competitors.

By combining these elements into a single report, we aim to provide NMMA Marine clients with a powerful tool for tracking performance, identifying trends, and making informed decisions. We hope you find this report valuable and look forward to your feedback. If you have any questions or need further assistance, please do not hesitate to contact us.